Discover Primo in 2 minutes

The all-in-one, HR-native MDM
– a smarter NinjaOne alternative

Primo unifies MDM, device purchasing, and HR sync in one platform — simplifying IT operations across every OS

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Primo at a glance

Primo is an HR-connected IT operations platform for companies with 50 to 500 employees, bringing device management, identity, SaaS management, procurement and EDR into one console. It covers macOS, Windows, Linux, iOS, Android and ChromeOS, with its broadest management controls on macOS and Windows. Primo has completed a SOC 2 Type II audit.

NinjaOne at a glance

NinjaOne is a cloud-native endpoint management platform with RMM roots. It delivers endpoint management and MDM from one platform across Windows, macOS, iOS, iPadOS and Android, and serves both internal IT teams and MSPs.
Why Primo

Primo vs NinjaOne: key operational differences

Endpoint operations vs employee lifecycle
NinjaOne is built around endpoint operations such as monitoring, patching and remediation. Primo is built around the employee lifecycle, connecting directly to your HRIS to drive onboarding and offboarding. The choice is whether endpoint operations or HR data anchors the workflow.
Platform scope
NinjaOne centers on endpoint management and RMM. Primo spans device management, identity, SaaS management and procurement in one platform.
Operating model
NinjaOne serves both internal IT teams and MSPs, and is strong where a PSA and multi-tenant operations anchor the work. Primo is built for internal IT teams that want one HR-connected operating model.
Dashboard with a toggle security for password and a list of targeted devices
Why Primo

One connected IT ecosystem that runs itself

Native HRIS integration
Apply the right policies automatically as teams change. HRIS syncs remove manual provisioning and human error.
Global Device Purchasing
Ship devices anywhere, pre-secured and ready to work, giving new hires a smooth start and IT teams hours back.
Effortless On- and Offboarding Automation
Native integrations with 60+ HRIS, identity providers, and SaaS tools ensure you stay compliant and save time.
Why Primo

Automate repeatable IT workflows. Keep control.

Automated IT workflows
Run onboarding, SaaS provisioning and offboarding as configurable workflows, with each step automated, scheduled or kept manual.
HR-connected workflows
Connect your HR system to sync employee data and trigger onboarding and offboarding workflows from contract dates.
Primo employee profile connected to Payfit, showing device security status and application access.

The Primo Impact

Primo replaces 4+ tools with one centralized place that pays for itself in weeks.

Reduction in Manual IT Tasks

Up to 80% fewer tasks

Faster Employee Onboarding

50% quicker provisioning

Improved Security Response Time

65% faster issue detection

Easy Switch to Primo

80% of customers switch within 2 weeks

Savings on Software & Device Spend

15% average cost savings

Improvement in Compliance Audits

90% faster audit readiness

Primo vs NinjaOne for modern IT teams

Primo replaces 4+ tools with one centralized place that pays for itself in weeks.

NinjaOne company logo.
Operating model
IT-operations platform built for in-house teams of 50–500
RMM heritage, ecosystem built for MSPs and large IT teams
Multi-OS coverage
macOS, Windows, Linux, iOS, Android in one product
Dedicated MDM on macOS, iOS, iPadOS, Android; Windows endpoints via NinjaOne RMM, a separate product
Identity / SSO
Included directly in Primo
Integrations with Entra, Okta, Duo, OneLogin
SaaS management
Native SaaS-management module
Not available
Device procurement
Included natively, with zero-touch deployment and international delivery
Not available
Security & EDR
SentinelOne and ThreatDown integrated natively
Integrated via partners
HRIS integrations
Native integration with 60+ HRIS
No native HRIS integration
Onboarding / offboarding
Synced with your HRIS
Via built-in ticketing or third-party PSA
Compliance management
Native Vanta, Drata, Bastion integration; SOC 2 platform
SOC 2 and ISO 27001
Best for
In-house IT teams of 50–500, tech sectors
MSPs, IT organizations with large technician headcount

Superscript

Adopted by IT. Backed by HR.
Used by 15,000+ employees.

“Primo is our new secret weapon for welcoming our new talents and managing our employees. Primo has become essential to help Faume grow rapidly, allowing us to save valuable time and effort.”

jocelyn profil
Jocelyn Kerbourc'h
Founder & CTO

We rolled out Primo’s MDM across our fleet of 250 devices six months ago, and it’s been a great and smooth experience. It significantly streamlined my daily work and saved me a considerable amount of time.

Jonathan profil
Jonathan Bianchi
IT Manager

We were looking for a comprehensive tool to give us a 360° view of our IT fleet, and we're delighted to have found Primo, which meets our expectations and those of our employees with an all-in-one platform that's getting better every day.

Michael profil
Michael Le Bail
CTO
Why Primo

Who Primo is for

Internal IT teams at companies with 50 to 500 employees that want HR-connected device management, identity, SaaS and procurement in one operating model rather than an RMM-centric stack.
Why Primo

Who NinjaOne is for

IT teams and MSPs that want a mature, RMM-rooted endpoint platform, especially where multi-tenant management and PSA integrations anchor operations.

See How Primo Simplifies MDM for Your Team

What to expect from your free demo:

‍✔️ A quick walkthrough of how Primo stands out from other MDM tools.
‍
✔️ Helpful answers to your technical, pricing, and integration questions.
‍
✔️ A clear migration plan so you can switch to Primo in under two weeks with our dedicated support.

Request a demo

FAQs

Learn everything about Primo and the most frequently asked questions. If you can't find an answer that you are looking for, feel free to drop us a line.

How is Primo different from NinjaOne?

NinjaOne is an endpoint-management and RMM platform — monitoring, patching and remediation across devices. Primo is an IT-operations platform anchored on the employee lifecycle: device management, HR sync, SaaS management and procurement in one console. Two different starting points: endpoint operations vs HR-driven IT.

Does Primo do patching and monitoring like NinjaOne?

Primo manages OS updates, configuration and device state across macOS, Windows, Linux, iOS and Android. NinjaOne goes deeper on RMM-style monitoring and scripting; Primo focuses on unifying device management with HR sync, SaaS management and procurement.

Does Primo connect to my HR system?

Yes. Primo syncs natively with 60+ HRIS (BambooHR, Payfit, Lucca…), driving onboarding and offboarding from employee records — the core difference versus an RMM-first tool.

Can you migrate from NinjaOne to Primo?

Yes. Migration covers fleet import, device re-enrollment and policy/access setup, with dedicated help and a connection to your HRIS.

What OSes does Primo support?

macOS, Windows, Linux, iOS, Android and ChromeOS from one console, with the broadest controls on macOS and Windows.

Discover Primo in 2 minutes