What is mobile device management (MDM)?

Mobile device management (MDM) is software that allows IT teams to centrally manage and secure laptops, smartphones, and tablets across an organization. With MDM, companies can enforce security rules, push apps and updates, monitor devices in real time, and remotely lock or wipe lost or stolen equipment. It's a key tool for protecting company data and ensuring compliance across your entire device fleet.

What can you do with MDM?

MDM is designed to give IT teams full visibility and control over their device fleet. With Primo MDM, you can: Enforce company policies like passcode requirements, disk encryption, and app blacklisting. Configure device settings, install software, and roll out updates remotely. Locate, lock, or wipe a device if it's lost or stolen. Automate onboarding and offboarding workflows so devices are set up (or cleaned) in just a few clicks. Ensure compliance with internal standards and external regulations like ISO 27001 or GDPR.

How do I choose the right MDM solution?

When choosing an MDM, here are the main factors to consider: Cross-platform support - Make sure your MDM works with all the devices you manage—macOS, Windows, Linux, Android, and iOS. Security capabilities - Look for features like remote wipe, FileVault/BitLocker enforcement, admin rights control, and app whitelisting. Growth readiness - Your MDM should scale easily with your company, whether you're onboarding 5 devices or 500. Integrations - Choose a solution that connects with your existing stack—HR systems, SSO providers, endpoint protection, and procurement workflows. Ease of use - A clean interface and clear workflows save your IT team hours every week. Transparent pricing - Understand whether pricing is per device, per user, or feature-based.

What is BYOD and how does Primo handle it?

BYOD (Bring Your Own Device) allows employees to use personal devices for work. Primo supports BYOD scenarios by applying lightweight security and compliance rules without taking full control of the device. That means employees keep their privacy, while IT ensures business data stays protected.

Can Primo handle Apple Business Manager (ABM) enrollments?

Yes. Primo fully supports zero-touch deployment via Apple Business Manager. Devices can be pre-configured and shipped directly to employees—when they turn them on, they're automatically enrolled into your MDM with the right apps, settings, and restrictions applied.

What about Windows Autopilot enrollment?

Absolutely. Primo integrates with Windows Autopilot to streamline device provisioning in 40+ countries. Just define your setup templates—Primo handles the configuration and shipping so your team can focus on what matters.

Comparative LP | Primo vs NinjaOne

The all-in-one, HR-native MDM

– a smarter Jamf alternative

Primo unifies MDM, device purchasing, and HR sync in one platform — simplifying IT operations across every OS

Meet an expert

Used by 15,000+ employees at

Modern MDM that gives IT full control with half the

Stay audit-ready without effort. Built-in policies keep every device compliant so IT can focus on higher-value work.

Modern MDM that gives IT full control with half the effort

Stay audit-ready without effort. Built-in policies keep every device compliant so IT can focus on higher-value work.

Why Primo

Modern MDM that gives IT full control with half the effort

Always Compliant, Automatically

Stay audit-ready without effort. Built-in policies keep every device compliant so IT can focus on higher-value work.

Unified Multi-OS Management

Manage every device—Windows, macOS, Linux, and mobile—from one dashboard, giving IT full visibility and faster issue resolution.

Effortlessly Enforce your Own Rules

From MFA to encryption, deploy security and compliance controls that adjust dynamically to your org’s structure based on your custom attributes.

Dashboard with a toggle security for password and a list of targeted devices

Why Primo

One connected IT ecosystem that runs itself

Native HRIS integration

Apply the right policies automatically as teams change. HRIS syncs remove manual provisioning and human error.

Global Device Purchasing

Ship devices anywhere, pre-secured and ready to work, giving new hires a smooth start and IT teams hours back.

Effortless On- and Offboarding Automation

Native integrations with 60+ HRIS, identity providers, and SaaS tools ensure you stay compliant and save time.

Why Primo

Reinventing IT with Uno AI. Automate what matters, intelligently

Autonomous issue resolution

Uno AI automatically resolves common problems through intelligent workflows, reducing ticket volume and allowing IT teams to focus on high-impact strategic initiatives.

AI chat assistant

Ask natural questions like “Which users need VPN licenses?” or “How many unpatched macOS devices?” Get clear answers—instantly.

Chat interface showing a conversation where a user requests daily reminders to encrypt unencrypted devices with a Help Center link; the system confirms emailing 14 employees and setting up the daily reminder.

The Primo Impact

Primo replaces 4+ tools with one centralized place that pays for itself in weeks.

Reduction in Manual IT Tasks

Up to 80% fewer tasks

Faster Employee Onboarding

50% quicker provisioning

Improved Security Response Time

65% faster issue detection

Easy Switch to Primo

80% of customers switch within 2 weeks

Savings on Software & Device Spend

15% average cost savings

Improvement in Compliance Audits

90% faster audit readiness

Why modern IT teams choose Primo over Jamf

Primo replaces 4+ tools with one centralized place that pays for itself in weeks.

Multi-OS compatibility

Yes

Procurement integration

Yes

AI-powered security policies

Yes

AI-powered device reporting

Yes

Complete device inventory

Yes

OS updates

Yes

App management

Yes

Configuration management and scripting

Yes

Remote lock and wipe

Yes

Device health reporting

Yes

Device health reporting

Yes

Device health reporting

Yes

^Superscript

Adopted by IT. Backed by HR.
Used by 15,000+ employees.

“Primo is our new secret weapon for welcoming our new talents and managing our employees. Primo has become essential to help Faume grow rapidly, allowing us to save valuable time and effort.”

Jocelyn Kerbourc'h

Founder & CTO

We rolled out Primo’s MDM across our fleet of 250 devices six months ago, and it’s been a great and smooth experience. It significantly streamlined my daily work and saved me a considerable amount of time.

Jonathan Bianchi

IT Manager

We were looking for a comprehensive tool to give us a 360° view of our IT fleet, and we're delighted to have found Primo, which meets our expectations and those of our employees with an all-in-one platform that's getting better every day.

Michael Le Bail

CTO

Why Primo

Modern MDM that gives IT full control with half the

Stay audit-ready without effort. Built-in policies keep every device compliant so IT can focus on higher-value work.

Why Primo

Modern MDM that gives IT full control with half the effort

Manage every device—Windows, macOS, Linux, and mobile—from one dashboard, giving IT full visibility and faster issue resolution.

See How Primo Simplifies MDM for Your Team

Request a demo

Modern MDM that gives IT full control with half the

Modern MDM that gives IT full control with half the effort

Modern MDM that gives IT full control with half the effort

One connected IT ecosystem that runs itself

Reinventing IT with Uno AI. Automate what matters, intelligently

The Primo Impact

Why modern IT teams choose Primo over Jamf

Adopted by IT. Backed by HR. Used by 15,000+ employees.

Modern MDM that gives IT full control with half the

Modern MDM that gives IT full control with half the effort

See How Primo Simplifies MDM for Your Team

What to expect from your free demo:

Adopted by IT. Backed by HR.
Used by 15,000+ employees.