Discover Primo in 2 minutes

The all-in-one, HR-native MDM – a smarter Iru alternative

Primo unifies MDM, device purchasing, and HR sync in one platform — simplifying IT operations across every OS

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Primo at a glance

Primo is an HR-connected IT operations platform for companies with 50 to 500 employees, bringing device management, identity, SaaS management, procurement and EDR into one console. It covers macOS, Windows, Linux, iOS, Android and ChromeOS, with its broadest management controls on macOS and Windows. Primo has completed a SOC 2 Type II audit.

Iru (formerly Kandji) at a glance

Kandji, renamed Iru in October 2025, is an Apple-first MDM (macOS, iOS, iPadOS, tvOS) now extending to Windows and Android on one platform with a single agent. It brings six products under one brand: Endpoint Management, EDR, Vulnerability Management, Workforce Identity, Compliance Automation and Trust Center.
Why Primo

Primo vs Iru: key operational differences

Depth vs breadth
Iru offers deep Apple maturity and a broad security suite (EDR, vulnerability management, compliance, identity). Primo connects to your HRIS and brings device management, SaaS management and procurement into one operating model. Iru fits Apple-centric, security-suite needs; Primo fits HR-driven operations across a mixed fleet.
Hardware purchasing
Iru documents integrations with third-party asset-management tools. Primo differentiates by offering device purchasing in the same platform.
Platform composition
Iru combines endpoint, identity, vulnerability and compliance products in a security-led suite. Primo brings device management, identity, SaaS management and procurement into one platform connected to employee records.
Dashboard with a toggle security for password and a list of targeted devices
Why Primo

One connected IT ecosystem that runs itself

Native HRIS integration
Apply the right policies automatically as teams change. HRIS syncs remove manual provisioning and human error.
Global Device Purchasing
Ship devices anywhere, pre-secured and ready to work, giving new hires a smooth start and IT teams hours back.
Effortless On- and Offboarding Automation
Native integrations with 60+ HRIS, identity providers, and SaaS tools ensure you stay compliant and save time.
Why Primo

Automate repeatable IT workflows. Keep control.

Automated IT workflows
Run onboarding, SaaS provisioning and offboarding as configurable workflows, with each step automated, scheduled or kept manual.
Device compliance in one view
Monitor encryption, OS updates and other supported controls across managed macOS, Windows, iOS and Android devices.
HR-connected workflows
Connect your HR system to sync employee data and trigger onboarding and offboarding workflows from contract dates.
Primo employee profile connected to Payfit, showing device security status and application access.

The Primo Impact

Primo replaces 4+ tools with one centralized place that pays for itself in weeks.

Reduction in Manual IT Tasks

Up to 80% fewer tasks

Faster Employee Onboarding

50% quicker provisioning

Improved Security Response Time

65% faster issue detection

Easy Switch to Primo

80% of customers switch within 2 weeks

Savings on Software & Device Spend

15% average cost savings

Improvement in Compliance Audits

90% faster audit readiness

Primo vs Iru for modern IT teams

Primo replaces 4+ tools with one centralized place that pays for itself in weeks.

Iru (formerly Kandji) company logo.
Multi-OS coverage
Mac, Windows, Linux
Apple in depth; Windows and Android recent; Linux not listed
Native HRIS integrations
60+ (Lucca, PayFit, HiBob, Personio, Skello, Factorial)
None
Integrated device procurement
Yes, in 70+ countries
Via partners (AssetPanda, Snipe-IT, Reftab)
EDR / advanced security
Included in the platform
Separate module, quote-based
Identity & SSO
Included in the platform
Separate Workforce Identity module (Okta, Beyond Identity, Trusona)
Compliance automation
Native, plus Drata and Vanta connectors
Separate Compliance Automation module
Onboarding / offboarding
Synced with your HRIS
Manual or via custom API
European hosting
Yes
Yes
Pricing model
All-inclusive, per-device
Quote-based, per module
Typical customer profile
In-house IT teams of 50–500
Large enterprises

Superscript

Adopted by IT. Backed by HR.
Used by 15,000+ employees.

“Primo is our new secret weapon for welcoming our new talents and managing our employees. Primo has become essential to help Faume grow rapidly, allowing us to save valuable time and effort.”

jocelyn profil
Jocelyn Kerbourc'h
Founder & CTO

We rolled out Primo’s MDM across our fleet of 250 devices six months ago, and it’s been a great and smooth experience. It significantly streamlined my daily work and saved me a considerable amount of time.

Jonathan profil
Jonathan Bianchi
IT Manager

We were looking for a comprehensive tool to give us a 360° view of our IT fleet, and we're delighted to have found Primo, which meets our expectations and those of our employees with an all-in-one platform that's getting better every day.

Michael profil
Michael Le Bail
CTO
Why Primo

Who Primo is for

Companies with 50 to 500 employees, with a mixed fleet, that want HR-connected device management, SaaS and procurement in one operating model.
Why Primo

Who Iru is for

Apple-heavy organizations that value deep Apple maturity and a broad security suite, now extending to Windows and Android.

See How Primo Simplifies MDM for Your Team

What to expect from your free demo:

‍✔️ A quick walkthrough of how Primo stands out from other MDM tools.
‍
✔️ Helpful answers to your technical, pricing, and integration questions.
‍
✔️ A clear migration plan so you can switch to Primo in under two weeks with our dedicated support.

Request a demo

FAQs

Learn everything about Primo and the most frequently asked questions. If you can't find an answer that you are looking for, feel free to drop us a line.

Iru now covers Windows and Android — is Primo still more complete on multi-OS?

Iru announced Windows and Android support in late 2025, on top of its historical Apple base. Its depth on Windows and Android is still maturing, while Linux support isn't documented. Primo manages Mac, Windows and Linux at the same depth from one console, with mobile on top.

Iru offers EDR and Workforce Identity — is that equivalent to Primo?

The building blocks exist on Iru's side, but as separate modules, billed and quoted individually. Primo bundles MDM, EDR, identity, compliance and hardware purchasing into one offer at a per-device price. For a 50–500-person IT team, that's one point of contact, one contract, one invoice, instead of separate negotiations.

How long does a migration from Kandji or Iru take?

Our team has already migrated several Kandji fleets to Primo. The timeline depends on fleet size and policy complexity, but the order of magnitude is weeks, not months. An evaluation call is free before any commitment.

European hosting and GDPR — how do Primo and Iru compare?

Both take a “European” approach. Iru positions its EDR as European-hosted, with the other modules to validate case by case. Primo is natively European: French company, data hosted in Europe, DPA contracts ready to sign, support and sales based in France.

Can you buy hardware directly through Iru?

No. Iru integrates asset-management tools (AssetPanda, Snipe-IT, Reftab, JupiterOne, Oomnitza) but doesn't sell Mac or PC hardware in the platform. With Primo, purchasing is part of the offer: Macs and PCs delivered pre-configured in 70+ countries, wired into the HRIS-driven onboarding workflow.

Discover Primo in 2 minutes