We are pleased to announce a new milestone for Primo: an $8 million funding round led by Headline and Global Founders Capital. For the past three years, we have been building a platform that brings together all of a company’s IT operations into a single system. This funding round enables us to take the next step: providing IT teams with agents capable of executing the work, rather than just organizing it.
Unified IT instead of siloed tools
Primo was born from a simple observation. In most companies with 50 to 1,000 employees, IT was built by stacking. An MDM for devices. One solution for access and identity. Another for SaaS licenses. A purchasing platform for hardware. A helpdesk for support.
Each of these tools is good at its job. None of them talk to each other.
IT teams pay the price every day. They reconcile data between systems designed separately. They repeat the same steps for every new hire, every departure, every access request. They learn about a departure after the fact, because IT and HR don't share the same information. And the few tools that cover everything were built for large enterprises, not for a team of two or three.
We took the opposite path. For three years, we've been building a single platform for devices, access, SaaS applications, hardware purchasing and IT support. One data model, organised around the employee and connected to HR data. More than 400 companies across 10 countries run their IT on Primo today.
This unification already made IT simpler. It has become the condition for bringing AI into it.
IT deserves its AI moment
For twenty years, IT software has been about organising work. Inventory the devices. Track the tickets. List the access rights. It made IT legible.
But it worked in silos. It could never take on the work itself. Behind every dashboard, humans kept performing the same steps, from one tool to the next.
AI changes what we can expect from software. It can now handle a request, resolve an incident, apply a rule, without a person stepping in at every stage. Employees will expect their needs to be handled as they arise. IT teams will expect to delegate entire processes, keeping visibility over what agents do and control over the decisions that matter.
We believe this will be the new standard for IT. Not in ten years. Now.
AI in IT is a system problem before it's a model problem
Models have become very capable. They're available to everyone. Any vendor can plug an LLM into their tool and call it an "agent". That's not where the difference lies.
An agent can't act on systems it can't see. Plugged into a helpdesk, it writes nice replies, but it can't grant the access being requested. Plugged into an MDM, it spots the non-compliant device, but it doesn't know who it belongs to, or whether that person left the company yesterday. Every isolated tool caps the agent at what that tool exposes.
Stacking copilots on ten fragmented tools doesn't give you agentic IT. It gives you ten assistants that don't talk to each other.
To run a complete operation, an agent needs two things. Context: who this person is, what their role is, which device they use, what they're entitled to. And the means to act in every system involved, in the right order, stopping cleanly if a step fails. Those two conditions only exist on a unified system.
It's a demanding choice. Building the whole platform takes longer than layering something smart on top of other people's tools. We did it because it's the only way to keep the promise. And because every connected building block extends what an agent can do. The more the system sees, the more it can act.
An agent that acts must be governed like a team member
Handing an agent the management of access rights or device configuration means giving it real power over the information system. That power can't be delegated without a framework.
What agents lack most today isn't intelligence. It's a harness. Rules that define, action by action, what the agent runs on its own and what goes through a human. Full context, so it never acts on a guess. The ability to stop dead when a step fails. And a record of every action, readable after the fact.
At Primo, every agent is governed by a policy set by the company. Sensitive actions, wiping a device or revoking a critical access, go through human approval unless the company decides otherwise. The agent can suggest adjusting its policy when it meets an ambiguous situation. The decision stays human. All its actions are logged and auditable.
An agent operating at the core of IT must be managed with the same rigour as a team member. A scope, rules, accountability. That rigour is what makes delegation possible. You don't delegate to what you can't control.
IT's role is changing: from operator to architect
We're sometimes asked whether automation threatens IT teams. We've spoken with hundreds of them. None are short of work. All are short of time.
The daily life of an IT lead in an SMB is dictated by urgency. Tickets, onboardings, access requests, compliance checks. To be handled now, because someone is waiting. These aren't teams lacking expertise. They're teams whose expertise is absorbed by repetition, when it would be far more useful on security, infrastructure and planning ahead.
We believe agents don't replace the IT team. They give it its role back. Setting the rules instead of applying them by hand. Overseeing exceptions instead of working through the queue. Deciding what to delegate, and on what terms. Moving from a function that absorbs the company's growth to one that prepares for it.
The most advanced IT teams already know this. They test, they experiment, they look for the system that will let them scale. That's who we're building Primo for.
What we're building
A platform that brings a company's entire IT together on one data model, anchored in HR. Agents that draw on that system to run operations end to end. A framework that leaves the IT team in charge of every decision that matters.
The $8M round we've just announced, from Headline and Global Founders Capital, serves exactly that. Taking the agents further. Putting them in the hands of many more IT teams, across Europe and the United States.
We believe IT agents will become the standard for modern companies. We're building the platform they'll run on.
